Multi-language learners are the future of marketing, as companies must communicate their products and services in different languages to achieve greater global market share. These days, even small businesses must adopt a multilingual approach because they face stiff competition from bigger and established companies. This article will focus on what marketing to Multi Language Learners is all about.
In the age of globalization, it’s essential to understand what your audience wants. That’s why multi-language learners are becoming the future of marketing.
If you’re a business owner or marketer, you already know the importance of knowing your audience. But did you know your audience is global, and most speak multiple languages?
Multi-language learners are people who speak more than one language. And they are one of the fastest-growing demographics in the world today. According to the latest United Nations Educational, Scientific and Cultural Organization report, there are 641 million multi-language learners worldwide.
So, if you don’t speak multiple languages, you’re missing out on a huge opportunity to market to your target audience. And you’re not only missing out on revenue; you could also lose potential customers because you can’t communicate with them.
Marketing today is getting harder by the minute. It’s becoming increasingly difficult to find new customers and engage with them as we know them. We must think outside the box to keep up with the competition and stand out in our crowded market. We need to believe “multi-culturally” or at least try to. The problem is that there is no simple or easy way to do that. This is why the multicultural market has been such a challenge for marketing teams.
What is a multi-language learner?
A multi-language learner is someone who can speak and understand multiple languages.
While there are many multi-language learners, this article focuses on English-speaking learners, also known as ESL students.
While it’s not uncommon for them to study English in high school, college, or even university, they often have other priorities in their life, such as family or work.
As a result, they’re more likely to take classes in various other languages.
Why are these individuals the future of marketing?
Because of globalization, many businesses realize that reaching a global audience is essential.
That’s why multi-language learners are becoming a larger part of the world’s population.
How to use a multi-language learner in your marketing
Let me give you a few examples if you’re wondering how to use a multi-language learner to your advantage.
One company created an app that would translate text into different languages. They made a Facebook ad targeting English speakers to test it out, only to see that the app had an 85% conversion rate!
Another example is the popular travel website Kayak. They have users in over 100 countries, and they use the language of the country they’re in to tailor the experience to that specific audience.
So, how can you use a multi-language learner in your marketing?
First, you need to decide what languages you want to target. Then, you can use tools like Google Translate or a website translation service to create an online translation experience.
If you want to target a specific region, you can use services like LingoChat or LiveTranslate.
Next, you need to design your website to be translated. The easiest way to do this is to ensure all text on your website is visible and easily accessible.
You can use a translatable WordPress plugin such as WPML to translate content as visitors browse your website automatically.
Once you’ve designed your website, you must ensure it’s easily searchable. You can do this by using a multilingual SEO tool such as Langui.
Finally, you can promote your multilingual website by creating ads targeted to specific countries. This allows you to create a unique experience for each user based on the country they’re from.
Multi-language learners learn multiple languages, often from countries like India, China, and Japan. They tend to be more advanced than native English speakers and greatly influence the English-speaking world.
There are many ways you can tap into this powerful demographic. For example, you can start by creating a blog in your language. This makes it easier for your audience to interact with your content.
Multilingual marketing for global businesses
If you’re not aware, multilingual learners (MLs) learn a second language at least at the intermediate level.
While English is still the primary language of commerce, it is rapidly losing ground to other languages. In fact, according to the International Organization for Standardization (ISO), “by 2023, nearly 80% of the world’s population will be able to communicate in a language other than English.”
This is especially true considering that 80% of the world’s population lives outside the United States.
When you think about it, this is a huge opportunity for companies like yours. If you’re not utilizing MLs in your marketing, you are missing out on a huge demographic you can tap into.
Frequently asked questions about Multi-Language Learners.
Q: Why are Multilingual marketing materials important to you as a bilingual consumer?
A: Bilingual consumers often speak two or more languages and, therefore, have more knowledge and understanding of different cultures and languages. This can translate into gaining access to products, services, and information in ways that English-speaking consumers may be unable to.
Q: How does it benefit marketers and advertisers to learn about the diverse language communities that live in our country?
A: As a business owner who lives in the US, you should know that your customers have diverse backgrounds. If you are advertising to an audience of many different languages, you will likely attract many different kinds of consumers.
Top Myths About Multi-Language Learners
- Multi-language learners are not part of the future of marketing.
- Multi-language learners will never make up more than 10% of the workforce.
- Multilingual education and multilingual learners are not real.
Multilingualism is becoming increasingly common. More than half of the world’s population speaks multiple languages. Learning new languages is a smart career choice as the world becomes more connected.
And it’s a smart choice for marketers because multilingual audiences are a big market. But there are a lot of pitfalls to be aware of.
For example, making money online without speaking the target language is possible. This means you can make a living without actually being fluent.