It’s a good thing for businesses to have different locations. It shows that the products and services are popular and need to open other sites. It brings the industry closer to the target audiences. There’s no need to visit distant locations to purchase the items. The challenge for businesses is developing online marketing strategies to help boost all these branches. Therefore, asking for help from a Chicago SEO company would be helpful. With their expertise in online marketing, it’s easier to reach out to many target audiences. These are among the strategies for businesses with multiple locations that might be useful.
Build different pages
The first step is to build different pages for every location. It would be unclear for people to visit one website and not know if it’s for nearby areas. However, while every site has different pages, they all need to bear the same logo and general appearance. It tells people that these locations are from the same parent company. It also helps strengthen the brand. Optimizing keywords for every site would also be important. Therefore, it’s necessary to build different pages.
Use different keywords
Search engine optimization is about the use of keywords to boost the ranking of websites online. For instance, if people look for a particular keyword, the website aims to appear on top. Optimizing the same keyword would be challenging, given the number of websites that try to do the same. Longer tail keywords would be helpful since they are more specific and easier to optimize. Adding the city or town name at the end of the keyword would help optimize the keywords for different locations. Instead of optimizing men’s shoes, the better keyword to optimize is men’s shoes in Chicago. Those searching for this keyword probably live in the area and will probably buy the offered items.
Optimize the right landing page.
When optimizing keywords, the landing page should be more specific. Using the main page as the landing page for all optimized keywords is a mistake. For instance, if people search for particular services, they need to be redirected to the page where the services are available. If they only want to know the benefits and advantages of buying the products and services, there should also be a different landing page for what they want. It makes the job easier for users. They don’t have to search the website to find what they want.
Create a business profile for each location.
Google My Business is vital for companies. They serve as a modern yellow page. When people want to look for specific companies and services, they browse the information through the listing. Therefore, the business needs to have a complete profile for each location. It contains the specific address and contact information. When the users have already found what they want, they might immediately decide to call the company and close the deal.
Get reviews for every location.
Reviews are necessary for businesses to be more popular online. Most people read reviews before deciding to buy the products and services. They will look for other options if they only see negative reviews online. They might think that the feedback is generally negative because of the poor quality of the products sold. The worst part is that some businesses don’t even receive reviews. Some might think that the company doesn’t even exist because no reviews are available. Therefore, the goal is to have reviews for every location, which should be primarily positive.
Pay attention to reputation management.
Reputation management is also about reviews. The company becomes more trustworthy if the business has positive words all over the web. However, if the reviews are mostly negative, it will adversely impact the business’ reputation. Again, many people read reviews first before they decide to purchase specific items online. Reputation management is about guaranteeing a positive image of the business.
If there are negative reviews, there should be an immediate response. Some of these reviews are inaccurate and show a terrible side of the business. If it is untrue, there should be a response to present the correct narrative. If the concerns are valid, the company has to promise to address them. There should also be an explanation about what happened in the past. It shows to other readers of the reviews that the business is actively doing its role in helping the customers. The lack of response and focus on reputation management will indicate that the company doesn’t care. Again, it should include all the locations. Of course, it also means every site must improve its services. If the company has six locations and only one is messed up, the rest will suffer, too. Rebuilding the reputation would be a daunting task.
Craft a similar message.
Even if there are different locations, all these businesses belong to the same parent company. It’s essential to craft a similar message to create the same brand. If the business wants to advertise itself as an excellent option for affordable services, it should be the same message for all locations. Even if every place has a marketing department, everyone should work on the same strategies and news.
Asking for help from SEO experts
Going through the online marketing process can be challenging. Considering the number of businesses trying the same strategies, it’s not easy to be popular online. Therefore, it’s essential to have the services provided by a Chicago SEO agency that can be an excellent partner. These experts have been around for a long time and have provided help to different companies. It won’t be easy to figure out which strategies would work, and the experiences that these experts had over the years can be a huge help. They will start by planning the best options and determining the business’s suitability even with multiple locations.
